May 2011

Australia’s most powerful 10 year old!

‐ The Power 100 report by British consultancy firm Intangible Business, rank [yellow tail] wine the most powerful Australian wine brand globally ‐

[yellow tail], Australia’s family‐owned wine label that turns 10 this year, has been ranked as the most powerful Australian wine brand in the world and number 37 in the top 100 wine and spirit brands globally according to the 2011 Power 100 Report released today.

Nearly 10,000 of the most important brands in the wine and spirits industry were tested by a panel of ten global industry experts. Only 100 of the most powerful brands in the wine and spirits industry are published in the annual report. Each brand was given a grade for each of the criteria used to obtain the final score (see below for criteria).

The report’s thorough valuation methodology considers brand strength, perception and financial performance and scores each brand on a variety of measures. These scores are then combined with hard volume data to create a league table of the most powerful international drink brands.

John Casella, Managing Director of Casella Wines was delighted to receive this news about [yellow tail].

“We are very proud of this result. 2011 sees the [yellow tail] brand celebrate its 10th anniversary so we are thrilled that the brand has achieved this level of success in such a short period of time.

“The results are testament to our passion and commitment to making the best wines we can, wines that are not only loved here in Australia – but are enjoyed around the world,” said John.

Celebrating its 10‐year milestone, the [yellow tail] brand has come a long way since 1969 when founders Fillipo and Maria Casella began growing grapes at Yenda in the Riverina region. Today the range is exported to over 50 countries with the emphasis on creating great tasting, approachable wines at great value.

- Ends ‐

For further information, please contact: Kate Bradley
Communications Manager, Casella Wines
E: kate.bradley@casellawines.com
Ph: +61 2 9330 4721
W: www.yellowtailwine.com