18 August 2010

Casella Wines welcomes Matthew Davidson

Casella Wines welcomes new Asia Pacific Export Sales Manager

18 August 2010

Casella Wines is pleased to announce the appointment of Matthew Davidson as Asia Pacific Export Sales Manager for [yellow tail].

Matthew will be responsible for driving [yellow tail]’s growth in the Asian
market. While based in Sydney, Matt will spend at least three months of
the year on the ground in Asia building relationships with key partners
and overseeing the activation of sales initiatives.

With more than nine years experience in wine sales and marketing, Matthew brings a wealth of knowledge to the team having spent the past five years as Regional Sales Manager – Middle East, Central Asia & Africa for Constellation Wines International in South Australia. There he gained valuable global credentials and sales skills relevant to the various Asian cultures.

Prior to Constellation International, Matthew worked in New York as the Sales Representative and Marketing Assistant for Dr. Frank’s Vinifera Wine Cellars. He also completed a stint in Melbourne as Area Manager for Samuel Smith & Son Fine Wine Merchants.

According to Casella Wines Export Sales Manager, Angus McPherson, “We are thrilled to have Matthew join our team. This hire reinforces our commitment to excellence by investing in the best people capable of delivering exceptional results.

“The Asian market currently presents a significant opportunity for Australian wine brands like [yellow tail] and Matt has the experience and dedication to help grow our business.”

For more information, please contact Gillian Martin at Casella Wines on +61 2 9330 4717 or gillian.martin@casellawines.com