November 2011

Casella Wines welcomes Andy Bower

Casella Wines is pleased to announce the appointment of Andy Bower as Global Sales Manager of [yellow tail].

In the newly created role, Andy is responsible for the distribution and sales functions of [yellow tail] and for managing and growing the portfolio of 50 countries that currently support the brand, including Australia.

Andy brings to Casella Wines more than 15 years of experience in both the Australian and UK beverage industry. He spent the past five years with Brown Forman as Sales Director, where he was responsible for a sales force of more than 100 people. Prior to that, Andy spent time in sales management roles with Swift and Moore and Allied Domecq UK.

John Casella is pleased to welcome Andy to the team. “Andy has already demonstrated a keen understanding of our business and our brands and we look forward to tapping into his high‐level strategic thinking and leadership skills. I’m sure his contribution will take [yellow tail] far,” said John.

On joining the family business, Andy said: "I am delighted to be joining such a strong team at Casella at such an exciting time of growth and development, and I’m very much looking forward to applying my experience and commercial perspective at a global level."

"I am impressed by the very positive business culture at Casella Wines, the strong marketing support, and the commitment to growth and diversity," he added.

‐ ENDS ‐

Media contact: Gillian Martin at Casella Wines on 02 9330 4717 or gillian.martin@casellawines.com