History
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Casella Family Heritage The Casella family has been making wine since 1820 – first in Italy and since 1965 in Australia. Filippo and Maria Casella emigrated to Australia from Italy in the 1950’s bringing with them their hopes and dreams and the know-how acquired through three generations of grape-growing and winemaking in Italy. Recognising the potential of the region, Filippo purchased a farm in the town of Yenda, New South Wales, in 1965. After selling the grapes from his farm to local wineries, he decided in 1969 that it was time for a new generation to put its winemaking skills to use, and the winery was born. The Winery Today Today the day to day operations of the winery are run by the three Casella sons – John, Managing Director and Winemaker; Joe, Australian Sales Director; and Marcello, Director and Vineyard Manager. Filippo’s grandson, Phillip is the sixth generation Casella to join the business as assistant winemaker and public relations executive. In 2002, Casella brought in Alan Kennett as Chief Winemaker. Alan previously worked with a number of other successful Australian wineries. The Success Casella Wines shot to the forefront of the export arena in mid 2000 with the hugely successful brand [yellow tail]®. Based in the Riverina and operating as a winery since 1969, Casella Wines has achieved remarkable success in the Export market and is now a key player in Europe, Asia, the UK, USA and Canada. Domestically [yellow tail] has been just as successful on home turf. The [yellow tail]® brand has become the most successful launch of an Australian wine brand in the history of the Australian wine industry. State of the art vineyards and wine production together with a solid infrastructure has allowed Casella Wines to maintain key markets and develop growing markets. In terms of volume, export sales have exceeded 12 million cases since 1998, and since June 2001 have seen considerable growth with the introduction of the export specific brand [yellow tail]®. |
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