May 2009

[yellow tail] announced most powerful brand for second year running!

[yellow tail] has again been announced as the most powerful family-owned wine brand in Australia and the fourth most significant wine brand globally, by independent UK consultancy Intangible Business in its report The Power 100 – The world’s most powerful spirits & wine brands for 2009.

John Casella, Managing Director of Casella Wines is delighted by the [yellow tail] achievement. “It is testament to the commitment and hard work of the entire winemaking, viticultural, sales and marketing teams that we have achieved this amazing result. It is not only fantastic that we have been awarded this accolade, but also that the survey is predominantly driven by consumer perception, reflecting the depth of feeling that wine drinkers around the globe have for [yellow tail]. This gives us a position of strength and allows us to keep building upon this for future growth.”